Promoting responsible AI use, one badge at a time
Certification for ethical and responsible AI use and development
Highlight your commitment and inspire trust
Get certified.
Stay ahead.
Provide confidence.
Get certified to ensure compliance with the future AI Act, stay ahead of evolving
standards, and provide confidence to your customers through ethical AI practices.
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Inspire trust with
Bronze Badge
Indicates that the business has formally committed to the AI pledge and adheres to all our certification rules.
Requirements:
Sign pledge
Why get certified?
Trust & credibility
• The certification signals that your business adheres to ethical AI standards, building trust with customers, partners, and stakeholders.
• Add credibility to your company’s AI practices, which is particularly important as AI regulations tighten globally.
Market differentiation
• Stand out from competitors by showcasing your commitment to responsible AI practices.
• The badge serves as a visual representation of your dedication to ethical AI, making your business more attractive to conscientious consumers and clients.
Compliance & risk management
• The certification helps your business ensure it meets industry standards and regulatory requirements for AI, reducing legal and reputational risks.
• Demonstrate proactive steps towards aligning with future AI legislation, which could be a competitive advantage as regulations evolve.
Customer confidence
• Customers are more likely to trust and engage with your business for being transparent about their AI use and ethical standards.
• The badge reassures customers that your business prioritises fairness, transparency, and data privacy in its AI operations.
Attracting investment
• Investors are more inclined to fund businesses that demonstrate a commitment to responsible AI, as it reduces long-term risks.
The steps to get certified and own Digital Badge
Join the movement for responsible AI use by following these simple steps:
Apply
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